Google Ads can show your ad to people who are searching on Google using specific keywords, even if you don’t have ads targeted to those keywords. For example, if you sell golf clubs and your ad contains the phrase golf clubs, people searching for golf clubs on Google could see your ad.
What is the Google Display Network?
The Google Display Network (GDN) is an online advertising service provided by Google that allows advertisers to display ads on websites that are part of Google’s network. The GDN consists of content sites within Google’s owned and operated properties, third-party publishers using AdSense, and syndication partners. In 2012, more than $3.2 billion was spent on online advertising in top markets, making online ads an increasingly important source of revenue for companies that serve consumers via their websites and other digital offerings.
What’s the best way to build my custom audience in AdWords?
Before you build a custom audience, it’s important to decide whether you want to build it on clicks or conversions. That is, do you want to create an audience that includes people who have interacted with your ads and sites by clicking on them or converting on them (by signing up for your email list, for example)? The answer is it depends. Depending on what behavior you’re looking for, each of these tactics has its own strengths and weaknesses.
My ads are showing but I don’t see any conversions. Why not?
If you’re not seeing any conversions, it could be for many reasons. Here are some common ones: You’re targeting too broadly. If you’re targeting women’s underwear, that doesn’t mean everyone on Facebook who searches for women’s underwear will see your ad.
The more precisely you are able to identify and target customers, using all of Google’s user profiling information that can be pulled from search and browsing data, coupled with Google AdWords’s highly detailed targeting tools for displaying ads, you have a powerful combination for marketing. Try it out!