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Playboy ‘to drop’ naked women images

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Playboy magazine is to stop publishing images of naked women as part of its redesign, it has emerged.

As the New York Times reports, its US owners say the Internet has made nudity out of date, and pornographic magazines are no longer commercially viable.

Official figures show that Playboy’s circulation has dropped from 5.6 million in 1970 to the current 800,000.

However, the magazine will still feature women in provocative poses – though not completely naked.

‘Battle won’

The decision was apparently taken last month at a meeting of Playboy founder and current editor-in-chief Hugh Hefner. Magazine executives acknowledged that Playboy — which was founded in 1953 — had overtaken the changes it had made, according to the New York Times.

“That battle has been fought and won,” the newspaper quoted Playboy chief executive Scott Flanders as saying.

“Now you’re a click away from every free sex action imaginable. And so it’s just close at this juncture.”

Gone are the days when interviews with people of the stature of Martin Luther King Jr., Malcolm X and Jimmy Carter made Playboy cultural and political, says BBC correspondent Nick Bryant in New York.

Playboy’s website has already removed the nudity, partly to give it access to social media platforms such as Facebook and Twitter. And its popularity has soared with web traffic quadrupling.

Our correspondent adds that the long-time synonymous with fetishism brand is cleaning up its act, and with all the blessings — apparently — of 89-year-old Mr Hefner.

A man looks at a Playboy magazine in Mexico City

60 years of Playboy

The Playboy logo depicting the head of a rabbit wearing a bow tie is one of the most recognizable logos in the world. The company makes most of its money from licensing it worldwide to selling products including toiletries, drinks and jewellery, including the necklace worn by Carrie Bradshaw’s character in the TV series Sex and the City. About 40% of business income is generated in China, where the magazine itself is not available

Among the magazine’s most famous interviews was a 1976 conversation with Jimmy Carter in which the then-presidential candidate admitted that he wanted women other than his wife, admitting that he had “lustred too many women”. Saw” and “Committed adultery in my heart many times”. Other notable interviewees included jazz musician Miles Davis in 1962; the writer Vladimir Nabokov in 1964; and John Lennon and Yoko Ono in 1981.

The Library of Congress in Washington produces a braille version of Playboy, one of 30 general-interest magazines translated for the blind and visually impaired. In 1985, Congress voted to stop manufacturing the Braille Playboy over ethics concerns and to save money. But a group of blind Playboy readers sued for their right to read the magazine, and a judge ruled that the ban violated their First Amendment rights under the US Constitution. The Braille version can be viewed here.

Playboy has gained a reputation for pushing business stories, beginning with the 1989 “Women of Wall Street” series, which featured nine stock market employees—soon after, seven out of nine quit their jobs. was given. Playboy continued to shoot “Women of Enron” and “Women of WorldCom” after those companies collapsed.

It revisited the theme “Women of Wall Street” as the global financial crisis in 2008. The magazine advertised for models requiring them to work for a financial institution and expressing a preference for those with senior management experience.

Not everyone is happy getting into Playboy. In 2006, actress Jessica Alba refused to pose for a photo shoot, so the magazine instead took an image from a movie poster and placed it on the front cover. Alba sued, arguing that appearing on the front cover revealed nude photos of her inside and that it had caused “immeasurable damage” to her reputation. Hugh Hefner personally apologized and donated money to his favorite charity.

 

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