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An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

An advertiser wants to know if Shopping ads will appear on YouTube

Shopping ads on YouTube might be something that’s eventually coming, but for now, you won’t see any of these appearing in the future. While shopping ads are definitely something that Google has been experimenting with over the last few years, there are currently no plans to bring these to YouTube at this time. This could change in the future though so if you want to keep up with it, we suggest signing up for an AdWords account and using the Google Keyword Planner tool to keep track of this and other possible changes.

Yes – Shopping Ads Will Appear on YouTube

Advertisers have been taking advantage of online video platforms to promote their products and services for years, but there is still a lot of uncertainty about how those efforts are being performed—and whether they are effective. A growing number of companies are beginning to experiment with video advertisements that play before a YouTube user can access content, reports Inc., and while there is no guarantee these efforts will work, it’s clear there is an appetite for innovative ad options within online media environments.

No – Google Doesn’t Allow Them Anymore

Google has decided not to allow them in part because of their intrusive nature – they disrupt your ability to watch videos, and can be annoying and distracting. Just as television commercials are more likely to irritate viewers than attract their attention, so too did search ads prove more disruptive than beneficial when placed inside YouTube videos.

Are There Other Places Where Shopping Ads Can Appear?

Shopping Ads can also be displayed in YouTube videos, as well as Google search results and even when a user performs a Google search. However, they won’t show up on all devices; they are only available for mobile devices running Android 4.1 or higher with Chrome 35 and greater or iOS 7 or higher with Safari 7 or greater installed.

Are There Other Products That Can Have Product Listing Ads?

Shop for a specific product, or search for a related product that offers PLAs. For example, let’s say I’m interested in buying a new camera lens for my DSLR camera, but I don’t have any products in mind yet. If I type camera lens into YouTube and click one of these results, I’ll see that Google has pre-selected me to show me an ad that tells me where to buy one

There Is A List of Supported Products – What’s In It and How To Add Your Own Products

When you partner with Google Shopping, it means that shoppers see your products for sale alongside results from other online retailers in Google search results on their computers and phones. These product placements can increase your online traffic and boost your sales with every single ad impression served, because clicks directly from search are usually more qualified than those from external sources such as email or social media.

Any Last Tips?

Advertisers can now advertise on YouTube. This means that they can show products and services they sell against your video content, which is why advertisers are wondering whether a shopping cart icon might appear at some point in an ad against one of their videos or channels. The answer is yes, so watch out!

Conclusion

Shopping ads are already being placed on YouTube, but only in certain instances. Shopping videos can provide users with some quick sales help and let them easily browse through a product selection from their favorite brands. The current partnership between Google and major retailers like Macy’s, Target, Walmart and Sears has added new features to help consumers more easily purchase products they find while watching YouTube videos. However, it is unclear how successful these efforts have been so far.

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