Creating new products/services a lot of effort, and sadly, it doesn’t end there—launching and advertising is the other half of the problem. You might have the finest new products/services available, but if you don’t adequately advertise it, you’re likely to lose out on possibilities or even lose money in the long run.
You may not have hundreds of millions of dollars to spend on advertising. However, you can surely use the concepts and approaches that have resulted in winning campaigns like Apple’s.
So keep reading to discover the seven secrets of the most successful product marketing efforts – as well as a few spectacular marketing blunders you don’t want to replicate.
Give Loyal Consumers a Sneak Peek
Your loyal clients are an important component of how to advertise your product since they are inclined to not only purchase it but also spread the word about it to their connections. This can take the shape of a private, personal, or online pre-launch event, an interactive virtual tour, preview, or demonstration of your office chair manufacturing procedure, or a combination of the two. It might also be a unique invitation to try it out and provide feedback. These unique products are not only a terrific way to engage customers, but they also emphasize how much you appreciate them—and involvement and loyalty are critical components of any successful development marketing plan.
Organize a Social Media Challenge
Social media competitions are a fun and simple method to engage with consumers while also gaining additional fans/followers and potential for your company. Facebook competitions generate an average of 34% new consumers every campaign, which is an excellent approach to compensate for the platform’s poor organic reach.
In terms of placement, the winner(s) of your Instagram and Facebook contest should have the option to be among the first to get their grips on your new product, either for free or at a reduced price for import mobile phone cases.
Increased involvement with your social media profile will likely bring more website traffic to your site, put your brand in front of new clients, and create a pleasant way of communicating with your followers, in addition to creating more enthusiasm and purchasers for your new product.
Create an Email Re-engagement Campaign
Email is a lifeline for high-intent customers who have previously visited your business and made a purchase. As a result, it is an excellent channel for encouraging customer retention.
A win-back strategy, a sort of lifecycle advertising that aims to engage a client based on where they are in the customer experience, is one of the most lucrative sequences you can develop. Because the consumer is post-purchase in this situation, the appropriate message to offer them is one that invites a return visit.
Configure your email campaign to attract first-time buyers for custom cigar boxes. Set the first email to go out 30 days following their transaction, but only if they haven’t made another purchase in that period. Each succeeding email will be sent to your initial customer list. You’ll configure settings to eliminate everyone who purchases at any point during the email series.
Create a Blog Post
You might not have had a landing page for clients or subscribers to visit while marketing your new products and services. After all, your new service might just be an enhancement to an online platform or account. In this situation, your objective may not be to acquire additional consumers, but rather to engage existing customers or re-engage inactive customers.
A new article on the newly released item is a terrific opportunity to go into depth on all of the facts, features, and advantages that you would normally provide on a homepage, and you can distribute the link to the blog article via your mails or social media platforms.
Organize a Launch Event
Events not only make consumers enthusiastic about your new product or service, but they may also encourage new prospects to interact with you or other workers of your company, which is a wonderful way to win them over as customers.
Events don’t have to be elaborate or well-planned; for stylists, sports facilities, fitness centers, spas, and retail businesses, something as basic as an open house or an information session can suffice. If your business shares a space with other local shops, you might collaborate to hold a sidewalk sale or open an outdoor house to attract even more customers.
The ideal strategy to market your new products and services will be determined by the platforms your target audience uses and their online activities. Nevertheless, you should cross-promote and leverage numerous channels.